Your Website – A Team Member You Can Rely On

Hello to every business owner looking to increase the efficiency of their company’s operation. LocalTeam is here to emphasise the importance of having a modern website in order to achieve this goal. Let’s think of a site as that one and only team member who works all day long and never takes days off. Considering this, it is an absolute must for every company to have its digital representation in the form of a website.

In this article, we are going to discuss the reasons why not having a website is not the correct way to go and explain the features necessary for a good site. Buckle up and get ready to make notes!

Benefits of Websites

As highlighted before, a website is there to promote your business around the clock. Even if every single employee goes on vacation during the same period of time, there will still be one team member doing their job uninterruptedly. That’s a real treasure, and if utilised correctly, it can help you unlock the full potential of the modern digital era that presents abundant opportunities for business growth. Further down, we are going to explain how you can benefit from a site and why it is better than other methods of promotion.

Websites vs Social Media

If you think that websites have already become outdated, and social media has taken the lead in the modern age, we want to shed light on how it really works. While it is true that social media is a good way to promote your brand, it is also a difficult process that requires much effort and constant engagement.

For users to discover your brand through social media, you need to pay for advertisements. After people discover your brand, your task is to maintain a digital presence every single day. Why is it the case? Because on average, users need to encounter your brand at least seven times to start building trust towards it. And the more often your potential clients see updates from you, the more likely they will actually remember what you do and why they might want to use your services.

Let’s say you are a pet psychologist who has an Instagram profile with 500 followers, but you have no time to regularly post any content on your page. If you do not maintain your online presence and users do not see your daily stories about your work, they are likely to forget about you. And in case they need the services you provide, they will just search for ”pet psychologist near me” on Google and click on the first search result instead of turning to you straight away.

However, you can also take a different approach and order a bespoke website and SEO services to get a modern site with fully optimised content for the most frequent searches of users in your niche. In this way, your brand can become the first search result users click on when they need urgent help. Depending on how dynamically users’ searches change, you will still need to update the content of separate pages from time to time to maintain your top position. Nevertheless, you will not need to add new posts or stories every day to keep users interested.

Websites vs Emails

Email is considered to be one of the professional ways for companies to reach out to clients and vice versa. If the only way users can find out some information about your brand is by sending you an email, you must be ready to provide them with instant answers. Let’s assume you can do it during your office hours. However, customers tend to solve their personal issues outside of business hours, meaning that you can receive requests that will remain unaddressed until the next day or even the end of the weekend. In this case, your potential clients will prefer your competitors, who have all the necessary details that customers are interested in on their landing pages.

Additionally, you need to remember that there will always be introverted clients who avoid unwanted communication, and by limiting their options to emails only, you will lose a significant share of clients. Such customers will try typing yourcompanyname.com in the address bar, in case your email address has your branded domain, and if all they get is an error, they will doubt your professionalism and choose the company that has a working site with all the answers to their questions.

If the only email available to users is your personal Gmail address, then they won’t even be able to reach the site that doesn’t exist. However, it is always advisable to have a branded domain name to display your:

• professionalism;
• credibility;
• consistency.

So, if you have an intuitive website where your customers can effortlessly find all the necessary details, read reviews, and even order your services, then you will stand out from the competitors that rely on email-based communication only.

Features of a Good Website

At this point, it is clear that having a site that will represent your brand is essential. However, it is not enough to have any website. A poorly-designed site can scare off your visitors instead of generating leads. To have a good site, you need to order a custom-built website from professionals in this field. LocalTeam provides such services and takes pride in all the websites that we have already delivered to our clients. Check out the list below to see what features distinguish our sites from competitors:

• fast load times;
• mobile-friendly design;
• easy navigation;
• optimised content;
• excellent visual hierarchy;
• high readability;
• consistent branding;
• uncompromised security;
• general accessibility;
• clean layout;
• aesthetic appeal.

Order a Website From LocalTeam – Gain an Edge Over Competitors!

We hope that this evidence shows that you, as a business owner, will be better off with a modern website. If you already have a site but want to make sure it can stand out from the competition, you can contact LocalTeam to get your website analysed to discover all the improvement opportunities and order a site revamp afterwards. Additionally, if you do not currently have a site that represents your company, we can help you build one from scratch, taking all your specific wishes into account. Whichever is the case, we are always happy to put effort into your project and pave the way for your success. Give us a call or drop us a line to get a quote and start our cooperation. Getting your ideal website up and running is easier than you think!

Nataliia Tarnavska

Nataliia is an experienced specialist in the field of SEO and a new LocalTeam member eager to optimise a website of yours. Having a set of all the necessary skills, she knows what to do to bring more traffic to your site, no matter how competitive your niche is. She is the one to turn to if you want your website to be displayed at the top of the search engine result page.